Meet Serg Zaragoza
Creative Direction & Photography Informed by Insight
I’m a New York–based creative director and photographer blending artistic vision with data-driven strategy. With a background in e-commerce, digital marketing, and visual storytelling, I create content that’s not only visually strong—but informed by audience insight, platform behavior, and performance data. The result is content that’s clear, intentional, and built to connect—helping brands show up with purpose across every channel.
My Expertise
E-Commerce Product Photography
Smart Systems, Sharp Visuals
I specialize in high-volume product photography for e-commerce, with a core focus on jewelry. My workflow is built for efficiency and consistency, without sacrificing detail or style. I’ve also shot a wide range of products—from beauty and home goods to tools—always aiming to create clean, accurate visuals that feel on-brand and ready to perform across platforms.
Lifestyle & Editorial Photography
Authentic Stories, Striking Visuals
I create lifestyle and editorial imagery that brings your products to life—showing how they’re worn, used, or made. Whether it’s styled campaigns or behind-the-scenes moments, my work adds context and emotion that connect your brand to real people.
Marketplace Content for Amazon & Walmart
Strategic Content That Sells
From marketplace listings like Amazon and Walmart to email marketing, digital ads, and print catalogs, I build content that’s both brand-focused and performance-driven. Each piece is designed with clarity and impact to connect with your audience and boost conversion.
Portraits & Personal Work
Rooted in a love of storytelling, my personal work blends portraiture, constructed sets, and everyday moments. Drawing from art, literature, and dreams, I explore how light and color can transform the ordinary into something quietly surreal.
Tell Me About Your Project!
I’m passionate about creating purposeful content that drives results.
Get in touch to discuss your project and start crafting visuals that make an impact.
Creative + Technical Skills
• Creative Direction, Brand Development & Product Launch Strategy
• Product & Lifestyle Photography
• Short-Form Video, Social Media Content & Account Management
• E-Commerce Content Creation (Shopify, Amazon, Walmart)
• Digital Catalogs, Visual Merchandising & SEO Optimization
• Email Marketing, CRM Strategy & Copywriting (Klaviyo, Mailchimp)
• A/B Testing, Performance Analysis & Data-Driven Strategy
• Adobe Creative Suite & AI-Assisted Content Creation
• PPC Strategy & Paid Ad Campaign Management
• Creative Team & Project Management (Asana, Slack)
Social Media Content
Quick, Creative, Consistent
I deliver short-form video and photo content that’s built to perform on Instagram, TikTok, and beyond. Focused on eye-catching visuals and on-brand storytelling, each piece is optimized to engage your audience and grow your reach.